Writing should be a means to explain and elucidate, not cloud and obfuscate.
As such, client and marketing communications must be clearly understood, compelling to read, and create context for the reader.
It is important for asset managers to remember that there are no shortage of places for investors to take their money. However, precious few exist where meaningful value exists beyond portfolio returns. Because all investment managers go through periods of relative underperformance, insightful communications to clients are what allow the most successful firms to effectively navigate those difficult periods.
This means that from structure to vocabulary and syntax, client and marketing communications must always be audience-appropriate.
For more information on Daniel Quinn Communications’ freelance writing and freelance editing services, contact us.